Arguably the most iconic outerwear and hiking clothing, Patagonia reigns supreme. Take a trip to any college campus, and one can be guaranteed that he or she will see someone wearing America’s favorite fleece. Despite being so popular nationwide and globally, the brand has a strong anti consumerism stance. They made this known through their advertisement. Supreme is also not favorable when it comes to the over consumption of their brand. Due to recent world-wide fame and artist and celebrity endorsements, Supreme has established a platform in which they could do practically anything they want. They released one of their most outrageous products yet, a brick that just says “Supreme”, that sold out for thirty dollars. What Patagonia is trying …show more content…
They do not care about offending anyone, and that is evident through some of the explicit clothing they have released. One of their most iconic pieces of clothing is their “F*** THE WORLD” print. They've also had models in little to no clothing on their tee shirts, despite many young teenagers making up most of the consumers. Regardless of what Supreme puts out, they sell out immediately. One of the most notorious releases was their “Supreme Brick”, which is simply a brick that has the Supreme logo on it. The brick sold out literally after a couple of hours after releasing. The magic of Supreme is that it creates its own ethos. It is the brand you want it to be, whether it is the over priced and hyped clothing store, the place that artists like Drake and Kanye shop at, or even the brand that brings be back to the free spirited and wild times of New York City during the mid 90s and early 2000s. The brand doesn’t have commercials or online advertisements on other sites, because it doesn’t need too. The description of the brick simply states “Red clay with Debossed logo on top”, that was it. That simplicity and mysteriousness evokes wonder and admiration to the common consumer. To them the brick can be anything and evoke any emotion; whether some see it as “brick” a New York City colloquial term for cold; or “brick” as in a brick of drugs due to Supreme’s usual drug reference; the consumer loves it. The customer feels as if they bought something more than just a brick, which is absolutely genius. Seeing the brick with the world famous “Supreme” logo online before it sells out may also evoke logos to the consumer in that he or she should buy it in order to resell it. Supreme customers are very aware of the appreciation of value of almost anything Supreme. To them that brick is an economic opportunity: buy the brick for retail for $30, and sell it for $100 or