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Swot Analysis Of Patron Tequila

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Patron Tequila This is one of the brands that Patron Spirits Company produces under the brand name Patron Tequila. Executive summary The founders of this product, John Paul DeJoria and Martin Crowley, got into this business by what might be said to be a risk it ventures. Martin was visiting Mexico and DeJoria asked him to come with some tequila and Martin was able to purchase some tequila and also get a hand blown bottle ("Patron Tequila Founder - John Paul DeJoria - Fundable", 2018). The company has made a name for themselves and their product stands out as one of the most reputable tequila brands in the country. History of Company and Product The company was started by the two founders who bought up the brand rights of Patron Tequila which was the product of Casa 7 Leguas. This was done in the year 1989 and production and sales took off in the year 2002 at a different location. The company has made it possible for citizens of the US to get to know and love tequila and forget and eliminate the bad reputation that tequila has in the country ("Patron Tequila Founder - John Paul DeJoria - Fundable", 2018). The product was originally a Mexican product but the two founders of Patron moved its production to Jalisco in Mexico. …show more content…

Apart from other alcoholic beverages, there is also the competition from other Tequila brands that are found in the country. Luxury tequila industry is booming and Patron Spirits Company has a huge share of the market (Martineau, 2017). Some of the competitors of the company and product include; Diageo North America Incorporated, Cabo Wabo LLC and Mast- Jaegermeister US,

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