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Paul Revere Passage Analysis

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In Gladwell’s passage regarding the success of Paul Revere, he introduces the idea of a Connector. Paul Revere and William Dawes both carried the same message on the same night: the British were coming. Their message was sticky because it was significant to their audience. Revere and Dawes needed to spread the word that the British would be attacking and the local militias needed to prepare. However, Paul Revere’s midnight ride is the one everyone remembers, and many are not aware of William Dawes’s midnight ride. This is because Paul Revere knew many different types of people and was able to spread this news to the right people at the right time. This passage is pivotal in The Tipping Point because Gladwell references Paul Revere numerous times throughout the novel. He not only uses Paul Revere’s story to illuminate the Law of a Few, but he also analyzes the stickiness of Paul Revere’s message. …show more content…

Sadler was at first unsuccessful in attracting a large audience after church to listen to her presentation on breast cancer prevention. Sadler then employed Gladwell’s methods in an attempt to make her campaign tip. She decided to change the location of the presentation from churches to hair salons. This seemed like the perfect solution because the women getting their hair done would be at the salon for a couple of hours, and they had a trusting relationship with their stylist. Stylists tend to be natural Mavens, Salesmen, and Connectors. They know a lot of people, they know how to hold a conversation, and they know how to read their customers. Without this passage, readers would not be able to see an everyday example of the benefits of employing Gladwell’s methods to make an idea tip. His example of Georgia Sadler creates a sense in readers that they too are capable of making their own ideas

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