Peet's Coffee: A Brief History Of The First Starbucks

In 1971 three students meet at the University of San Francisco Jerry Baldwin, Zev Siegl, and Gordon Bowker. The three friends wanted to pursue new business ventures; therefore the first Starbucks’ was opened in Seattle Washington, in historic Pike Place Market. The three friends worked together and built their first store, each one raised $1,350 apiece, borrowed additional $5,000. The first store didn't sell coffee drinks, just beans and coffee equipment. It was not until Zev Siegl went to Berkeley, California, to learn from a Dutchman, Alfred Peet, who ran Peet's Coffee, which had been an icon among local coffee drinkers since 1966. Peet's methodology to coffee beans became the foundation for Starbucks' name: high-grade arabica beans, roasted to a dark extreme by a trained perfectionist roaster. Starbucks bought its coffee from Peet's for its first nine months, To attract new customers and to market the Starbucks name the three owners’ decided to

Starbuck was the first mate and the only man aboard the Pequod who resists Ahab's plan to devote the ship's mission to hunting and killing the White Whale. The first mate character Starbuck is prudent, calm, and reasonable. The background of the Starbucks Coffee founders would put forward a bond to this ageless literary classic. Bowker was a writer, Baldwin was an English teacher, and Siegl was a history teacher. The three founders approved the name and added an "s" to make it sound better. The Starbucks founders looked for ways to catch the seafaring history of coffee and Seattle’s strong seaport history, Bowker the writer, Baldwin an English teacher, and Siegl the history teacher. Spent a lot of time researching old marine books. The three founders found a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. With a seductive mystery mixed with a nautical theme which was exactly what the founders were looking