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Peewee Marketing Strategy

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Peewee’s Pet Adoption World and Sanctuary was established in 1995 and became an operational animal shelter on May 1997. Peewee’s currently houses over 450 animals in the Corpus Christi, Texas community. Peewee’s is a non-profit organization, which means that they are tax exempt under the Internal Revenue Sector 501 (c) and do not receive governmental funding and security. Most of their profits and revenue comes from donations, pet adoption fees, and volunteers. Peewee’s is also a no-kill shelter, which means that the shelter does not kill healthy or treatable animals when the shelter is full. Euthanasia is only used for animals that are terminally ill or those considered dangerous to public safety.
Peewee’s purpose is to take care of animals, …show more content…

In this market strategy, Peewee’s needs to determine where they want to market, the target market, create a social media marketing campaign, and figure out the costs and benefits. Adapting to the advancements of social media marketing is the cheapest, fastest, and most effective way to reach adopters, donors, and volunteers. Another research problem is to figure out how other animal shelters showcase their services on social media. Peewee’s also needs to figure out what organizations they can work with to market their services and what are the incentives. Lastly, Peewee’s needs to determine how to market their services and promote adopting their animals by finding out who are the competitor’s in the city of Corpus …show more content…

Specifically, these groups so that an appropriate sample can be selected. Example local non-profit organizations in the area and find out what marketing tools they are using. Also work with local universities to hold pet events to promote Peewee’s services and gain volunteers. In addition to that, Peewee’s needs to provide incentives for volunteers. Incentives such as providing shelter and care for animals not suitable for adoption, for the duration of the animal’s lives. Another incentive is to operate a low-cost spray/neuter clinic to help reduce the number of strays in our community. Bringing the community together to do something the greater good of the stray animals in Corpus

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Euthanasia should be permitted everywhere around the world because all individuals have the right to determine their future either by choosing death or the right to live. For instance, in the novel Of Mice and Men by John Steinbeck the companionship of Candy and his dog is very strong as they stay together all day long. Candy’s dog has become very old and weak in which he is forced to give up his life since he was no use. According to the text, “He ain’t no good to you, Candy. An’ he ain’t no good to himself.

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The pet markets

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These two supply chains were known as WellPoint and the Pet Department. These two supply chains helped Petco tremendously by more than tripling the amount of stores from approximately 40 to 130 in the areas of Oregon, Washington, and even Texas. As the year 1992 came around, Petco Inc had made their way over to the east coast of the United States and even opened a store in New Jersey. The slogan “Petco where the pets go” was then introduced and made Petco one of the top recognizable tag lines in the country at this time. By 1994, Petco Inc has really began to show its progress in being an extremely successful corporation.

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634 Words | 3 Pages

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738 Words | 3 Pages

As soon as the furry baby of the family is familiar with an individual, they return to meet new associates. Although entering the store, the customers were greeted by the staff and already feel close to home where each and every one is having an enjoyable time. Each competitor has a website that advertises to a greater extent about the products than the services which are found at the bottom of websites. The realization is the way to a man’s heart is through his pet.

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923 Words | 4 Pages

According to Merriam-Webster Dictionary, Euthanasia can be defined as “the act or practice of killing or permitting the death of hopelessly sick or injured individuals.” John Steinbeck offers two examples of euthanasia in Of Mice and Men. The first example is when Carlson shoots Candy’s dog because it was getting old. The dog was old, beginning to cripple, and in some amount of pain. Candy did not want to let Carlson shoot his dog, but he believed that by allowing him to he would be helping to put his pet out of pain.

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874 Words | 4 Pages

Organizations today have the added responsibility of impacting the society and natural environment (Amato, Henderson and Florence, 2009). Ruby Tuesday, in giving back to the community, could firstly implement an outreach program where at least once per month the company donates food to neighboring shelters. The growing number of dependents sometimes burden shelters and so donations of food from companies like Ruby Tuesday would be helpful. Secondly, Ruby Tuesday, as a large food franchise, could assist in raising funds to assist the homeless in the community. The company could have a particular day every week when volunteers deliver hot meal to the homeless in the area.

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566 Words | 3 Pages

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He continued to stare at the screen numbly” (Lowry 150). Euthanasia is used to get rid of the “defective” children that are born, and for the elderly when they come to a certain age and it is decided that they are no longer fit to live. For newborns, they are determined fit to live if they weight a certain amount, and if they sleep soundly through the night. If they do not fit these requirements, then they will be injected with a type of fluid that kills them, then they are sent away to be with other released. For the elderly, the only time euthanasia is used is when they turn a certain age, and are seen as “too old.”

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Furthermore, in the most simplistic way, Pets.com needed to lower the amount of money spend on marketing communications. looking at it in more detail, the company did manage to share an intended message to the audience through their famous super bowl commercial, but what they failed to realise what that “sticking out” compared to your competitors is not effective if there is no call to action. This once again reflects upon their lack of research as Pets.com’s focused more on creating a product and promoting it rather than analyzing the main components such as customers, market and competitors. Through a managerial perspective, I would recommend lowering the budget for marketing communications and using it towards magazines and posters at animal clinics. Using this method, they directly reach pet owners specifically rather than anyone who could be watching the tv commercial at the time.

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491 Words | 2 Pages

Euthanasia is a process where humans or animals go to the Doctor and are killed/put down. The condition that they are in is so terrible that they feel the only solution is death. Euthanasia is only legal in seven states, Hawaii, Vermont, California, Washington D.C, Colorado, Washington, and Oregon. I don’t agree with the reasons why people are Euthanized. Euthanasia is wrong because it weakens the sanctity of life.

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331 Words | 2 Pages

You opinions are greatly appreciate on how we can work together to help with animals that are homeless and that have been abuse, neglected and not taken care of by their owners. If you can give some in site to what the city can do to help with stopping the cruelty and neglected to the animals and how the city propose to help do away with kill shelters. For your information we will have a Miss Lisa Canmore from the American dog’s kennel clubs to also be a special speaker on the subject of How many animals are being kill and how the no kill shelters are helping to find new homes and making a lots of pets feel loved again. Our theme is going to be How to show an animal love again. With your help and the city help we can save a lots of animals and find new homes for them to know what love is again.

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1920 Words | 8 Pages

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1706 Words | 7 Pages

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In my community, there is a real big problem with the amount of stray dogs on the streets and city animal shelters are so full that there is little they can do to help. There isn’t much funding from the government for animal shelters in Puerto Rico, which makes it a little harder to clean up the streets. And not only is it dangerous to have a large amount of stray dogs in your area, but also could be harmful to the health of the people. The kill rate for the animal shelters in Puerto Rico are at 97%, which are ridiculously high but still does nothing to solve the issue. My goal is to help my community by providing the alternatives to solving the matter of the amount of stray dogs while also lowering the kill rate for those dogs that have not been properly treated or adopted.

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