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Pepsi Ethos Pathos Logo

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While a firm produces their advertisement, the primary purpose is to sell the item what they produce. Companies are using many methods to attract customers to buy their item. One of those companies is Pepsi. The Pepsi advertisement from February 1984 includes Michael Jackson Pepsi Generation. The advertisement for the Pepsi Generation has started while Michel Jackson in the pizza shop wears a black jacket and dark pants. In addition, young boys were performing dancing in a street like Michel Jackson dancing. While the music is starting, most of the young boys have been drinking Pepsi happily. The performance shows by adult dancer and young boys in the street. The clip ends with the word “PEPSI THE CHOICE OF A NEW GENERATION," Written in a big bold white letter down the clip and the teenage boy jumping emotionally. The clip shows most of the dancers hold Pepsi product in their hand, just enough for the audiences to target on Pepsi …show more content…

The commercial was backed by using famous and well-known singer and dancer. Michael Jackson is a big influence on consumers to increase the company's sales. Pepsi is one of the most recognize soft drink companies; however, in order to get buyer's attention they prefer to bring their favorite celebrity singing for Pepsi. As a result, while the consumer sees the commercial, they might encourage buying a Pepsi product. The King of Pop singing “you are the Pepsi generation/Guzzle down and/Taste the thrill of the day…” This simply describes the generation at that time invites to experience the pleasure of the Pepsi product. “And feel the Pepsi way/ taste the thrill of the day…” is the perfect quote to describe Pepsi has the especial taste than other soft drinks. Pepsi use's celebrity to increase their sales because they knew that the consumers will purchase the product if they believe Michael Jackson is using the

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Many of the points expressed within both articles are seen apparent within the Pepsi commercial. The Pepsi advertisers use the knowledge and the understanding that they have on consumer behavior to intrude on the subconscious emotions of the consumers’ rather than selling their products based on facts and conscious judgments. Consumers are often under the misconception that the Super Bowl commercials are harmless and are simply crafted for their pure entertainment. However, the Pepsi advertisers took advantage of the audience that were available during the Super Bowl event and implemented a strong sense of individualism, rebellion, and American Dream within their commercial delusion to coerce their audience into buying their product. Pepsi’s commercial expresses that conformity is no longer an accurate strategy for manipulating people into consuming, but enforcing an essence of false individualism is what will provoke people to participate in order to seek their own

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