Profile
I am a creative and passionate Marketing Executive, proficient at meeting deadlines while working under pressure. Adept at juggling multiple tasks, I can seamlessly manage all aspects of my different projects, from planning to evaluation. Skilled in Design, Events Management, Content Marketing, Digital Marketing, Copywriting, Media Relations, Social Media, Search Engine Optimisation (SEO) and Google Analytics I have the skills and positive energy required to create, maintain and promote a strong branding locally and internationally. As an enthusiastic team worker and detail-oriented marketing professional, I can adapt to shifting priorities and possess a very strong work ethic.
Core Skills
◦Design of on-brand marketing collateral ◦Ability
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◦Improved customer journey by taking into account their requirements and developing new concepts accordingly whilst managing the launch of the company website. Marketing Manager - Keyprint Security Limited, Edinburgh, EH6 7BQ April 2015 – June 2016
Outline: Reporting directly to the company directors, this demanding role was focused on reinforcing the company image after re-branding. This was achieved by developing the website and our presence on social media, redesigning the literature, engaging with the press, organising and attending a number of trade events with national and international partners.
Key responsibilities
◦Designed new on-brand literature, templates, merchandise and advertisements to effectively convey concepts and messages whilst elevating and differentiating the brand and ensuring brand consistency.
◦Established and maintained external communications calendar, and managed print, online and social media communications designed to promote company brand, image and values.
◦Wrote, edited and proofed articles for product launches, events promotion and company
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◦Boosted website traffic by creating an integrated e-mailing and social media campaign strategy.
Marketing and PR Supervisor - Boteco do Brasil, Edinburgh, EH1 1HB December 2014 – March 2015
Outline: This was a very diverse role where I had the opportunity to develop my skills in different areas such as social media, design, photography, but also management and even recruitment.
Key responsibilities
◦Managed social media communications designed to promote company events.
◦Designed aesthetically-pleasing literature to promote special offers and upcoming events.
◦Recruited and managed public relations team.
Key achievements
◦Increased our number of followers on social media by maintaining a regular presence and posting original content.
◦Improved brand awareness by creating relationships with local companies and offering them special deals.
Marketing Assistant - Staubli, France September 2013 – September 2014
Outline: This role in an international leading robotics company was extremely rewarding. I had the opportunity to be involved in all aspects of the marketing campaigns: brochure and flyer design, copywriting, event management, media relations development and web content