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Persuasive Essay On A Hot Tub Commercial

480 Words2 Pages

In the August 31, 2016 printing of The Oklahoman, an ad that is sure to catch most readers' eye is "The World's Biggest Hot Tub Sale," by Family Leisure. Most people who have ever sat in a hot tub would like to own one. Family Leisure is promoting this idea with this sale in bringing "Family and Fun Together." At this once in a lifetime sale buyers can save thousands of dollars. The purpose of the ad is to get people to own their own hot tub, target those that have stress and pain relief, and bring family and fun together. The main purpose of this advertisement is to persuade the reader of the need and excitement of owning their own hot tub. They do this by showing large images of people relaxing and having fun in their hot tubs and promoting …show more content…

It also creates urgency because it is "this weekend only!" The advertisement targets readers in need of relaxation. Relaxation is a common need for many people in the United States because they are stressed out from work or school. In the ad, it shows a woman relaxing in a hot tub. Soaking in a hot tub has been known to be a great stress reliever and a great way to help you relax and even sleep better at night. Anyone who sees the picture of the relaxed woman will desire the jets and hot water as well. The context of this advertisement is to bring family and fun together. In another picture it shows a family sitting in a hot tub with smiles on their faces. The ad says in big letters "Family Leisure, Where Family and Fun Come Together!" Readers who see this happy family in a hot tub together will want the same for their family. This ad is effective in persuading its targeted readers such that it illustrates the comfort and the need to have a hot tub. The ad can be viewed and interpreted in different ways, such as bringing families together and saving a lot of money. It would be most effective for the readers with

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