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Herbal Toothpaste Analysis

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Hero made out to be Herbal The saying ‘’controversy sells’’ has been proven right over the years. Controversy creates media attention which is what big companies want in order to sell their products. But what if this controversy is at the expense of a group of people? That usually flips the positivity for the company and creates a negative image. This commercial advertises the Black Herbal Toothpaste, as the product is called. It is Herbal Toothpaste, but except for it being white like your regular toothpaste it is now black. The commercial stems from Thailand where the commercial was made during the 1980’s. The general theme of the commercial is ‘’appearance can be deceiving’’. It is important to keep this theme in the back of your mind. During …show more content…

The black man is first made out to seem like a bad man. But since the commercial ends with the ‘’appearance can be deceiving’’ slogan, you could also say that they are trying to make you think about judging things by their looks. Things don’t have to be bad because your impression of it is bad. This also reflects on the group of black people in society. The only reason they appear to be bad to some people is because racist people are giving the impression that they are bad. The ignorance that is being shown by the Thai woman can also be put down by the fact that the black man’s good deed is being shown. Therefore the viewer is shown how ignorant being racist towards a certain social group …show more content…

The whole commercial gives the feeling that it was supposed to give off a positive message but due to the unorthodox change from the racist story of the commercial to the toothpaste part this didn’t quite work out the way it could have. The reasoning behind this choice is understandable. As said before, controversy sells, so it is clear why they chose to represent the black people in this way. This commercial therefore shows a very clear duality between the negative racist aspect, but also the positive ‘’appearance may be deceiving’’ message. Overall a clear message with awkward

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