I looking at the following brand Jeep Cherokee there are a couple of customer and users that stand out. One would be younger my adventurous type of people who like to get off road and explore new grounds and scenes. The second type of customer base would be “Urban upper middle class individuals.” (MBASkool.com, 2017). That are just starting out and looking for an SUV that would allow them to be both adventurous and sporty vehicle that is capable of going anywhere they would like to go. Jeep Cherokee is a vehicle that does not fit into everyone ideal and lifestyle it is for typically “mid-aged males” (MBASkool.com, 2017). Even though some woman enjoys being adventurous more men own this vehicle than woman. The customer base that Jeep Cherokee has is built upon the name Jeep known for its ruggedness in off-road adventures and its strong built vehicle. Jeep has been around for many years and it appeals to a person who wants sporty off road vehicle and yet be able to drive it around town also. It allows freedom of the road and stability when on the road for its drivers. What do the customers buy/use? …show more content…
It’s not just a sports utility vehicle it is also a car that they drive every day. Jeep Cherokee is made in a “tough roughed look that has some serious capabilities of off road terrain in the way it is built and height of the vehicle.” (MBASkool.com, 2017). Jeep Cherokee comes full loaded if so desired and the price is considered mid-range for the type of vehicle it is considered to be. Most “customers prefer the V6 cylinder model of this vehicle because of its power.” (Edmund’s Review, 2016). and average gas mileage that it gets on the highway. It allows the owner to have power and comfort in a rugged and tough