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New Aesthetic Essay

1142 Words5 Pages

After few years the New Aesthetic became a term to describe the aesthetic trend within all the different fields of art. It is a celebration of the past 20 years of digital activity. In some point we can say that it is a result of developing computational machines, jacquard looms and early musical instruments. These last 20 years is what makes up the history of the internet, and makes it possible for people in the digital design field to be nostalgic and sentimental about past digital styles. What these 20 years also have brought up is a generic style within graphic and visual design, making it possible to work with digital clichés. This high correspondence with the Internet gave a beginning to the one of the most popular trends which emerged …show more content…

Thus it is an issue of metaphysics. Perception, beauty, judgement and value are all metaphysical issues Commentaries on the New Aesthetic are a direct result of a weak literacy in the arts, and the critical discourse that springs from it. It is also representative of a far wider critical and popular failure to engage fully with technology in its construction, operation and affect. Since at least the introduction of the VCR it seems there has been a concerted, societal rejection of technical understanding, wherein the attitude that “I don’t understand this and therefore don’t like this and therefore I will not investigate this” is ascendant and lauded. This attitude manifests in the response to almost every technical innovation; in the stigmatisation of geek culture and interests, academic and recreational; in the managerial culture of economic government – and in the elevation of sleek, black-box corporate-controlled objects, platforms and services, over open-source, hackable, comprehensible and shareable alternatives. This willful anti-technicalism, which is a form of anti-intellectualism, mirrors the present cultural obsession with nostalgia, retro and vintage which was one of the spurs for the entire New Aesthetic project; it is boring, and we reject …show more content…

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