Old Spice’s commercial “The man your man could smell like” aired on February 7, 2010 during the Superbowl featuring former NFL player Isaiah Mustafa who idealize the persona of a macho man with attractive physique. The commercial represents a picture of a perfect man who should use old spice to be more manly. The targeted audience in this commercial are insecure teenage to middle aged men but they are targeted indirectly. However, this commercial creates a major concern for psychologist by using a star to promote the body wash and giving other men an image of a perfect man or how they should look. The purpose of this commercial is to make the male audience inadequate and threatened by a better looking, more attentive, and better smelling man. …show more content…
People begin to feel worthless when they feel that they are lacking something in themselves or not being enough of something. For example, not being “beautiful, talented, rich, or accomplished enough”. Achieving to be perfect is not mentally healthy for our brain, it just provides a stable field for us where no one can criticize our failures. According to Brené Brown “we are biologically, cognitively, and psychologically wired to be loved but when our needs are not met we fall apart” thinking about what others will think of us if we are not perfect or if we are not like someone attractive or not with someone attractive enough. But in order to believe and understand that we are worthy enough of our significant other we must stop thinking about the negative such “I’ll be worthy if everyone thinks I’m good looking” or “I’ll be worthy if everyone thinks my life is perfect” there is no such thing as perfect in order to live a peaceful life, one must start to believe in their capabilities as a human. Old spice may attract some audience with their strategy of using humor and giving people a genuine laugh but in this process they can hurt some men psychologically by pointing out their insecurities of not being a perfect man to their