As a little girl you are encouraged to be who you want to be. You fill your world with fairy tales or Barbie dolls that inspire you to believe that the sky is the limit. But little do you know, that as you grow older, the dreams you are forging for yourself is no longer achievable. Where you once saw the sky as the limit is now transformed to be seen as a man’s word as the limit. No little girl, you are not liberated nor are you empowered…you are simply propagated by a man’s world to believe that you are. But where did it all start and how did you get to this position?
You’re five years old when you receive your first Barbie doll. Your innocent mind looks at the plastic figure as just a symbol of inspiration or a relatable toy used on the playground
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Your decisions to comply with society’s view of “beauty” are no longer subconscious, but rather are more conscious-driven decisions. Barbie’s slender figure remains idolized; however, it has evolved from a plastic doll to a self-starving model that is photo-shopped on the pages of glossy magazines. You spend hours in front of a mirror adjusting and perfecting your robotic look while demanding your parents to spend an endless amount of money on cosmetics and harmful skin products to acquire a temporary version of beauty. Consider companies such as Maybelline, which have throughout the ages created problematic and infantilizing campaigns and products for women. More specifically consider the “Baby Lips” product as well as the company slogan, “maybe she’s born with it, maybe it’s Maybelline,” that reiterates the male notions of beauty to which women are subjected. Society’s perception of male beauty isn’t tied as inherently to age as it is for women, in that cosmetic companies continually market products to consumers through the male gaze. Women are constantly defined by their appearance, which is problematic in and of itself, but this problem is exacerbated by society’s rampant ageism which tells women they must maintain youthful, feminine looks as they