Women’s sports are not covered equally because as shown in multiple sources and facts, they simply don’t generate the same interest and therefore economic benefit for the media. As pointed out in the Debate concerning the media being forced to present more women’s sports, one of the points mentions that media outlets have to compete with rival companies to keep their viewers and , “..the volume of sales or viewers attracts more money from advertisers and sponsors who want to maximize the exposure of their adverts to the general public” (Trigatzis). Therefore, it is not necessarily that tv stations and newspapers don’t want to cover women’s sports but simply that the demand to produce and attract viewers in order to survive as a business forces the media to incentive advertisers with more …show more content…
To give an example, after winning the World Cup in 1999, Women’s Soccer in America started a league and received a generous backing from tv outlets such as Comcast who gave the league's games plenty of air time and support. However the league fell apart, as people simply didn’t turn out to watch the games at the stadiums or at home and the money fell away as the league disbanded in 2003 (“Why Women’s Sports”). This displays in the most simple terms how even if given media coverage, it will end up poorly for all including the women playing the sports. The general public find men’s sports more interesting to watch and therefore, it makes logical sense that the media cover men’s sports more than women’s. Media coverage does exist for women’s sports and is continuing to increase over the years proving that the media is not just being sexist against women. Cases such as the Olympics, Tennis, Figure Skating, and Gymnastics have equal or greater press coverage for women, proving that the media doesn’t have a grudge against women’s sports as some imply (Trigazis). Another