Persuasive Podcasts

Hello, ladies and gentlemen or boys and girls and welcome to the first ever episode of my new show Persuasive Podcasts. In this show, we will be broadcasting podcasts by people all around the world. In our first ever episode we will be listening to a podcast created by your favorite host, Roshini Ganesh. So in this podcast, I will be discussing which brand is better Nike or Adidas. Nike is an American multinational company which designs, develops, and manufactures footwear, apparel, equipment, and accessories. Adidas is a German multinational company which designs, develops, and manufactures footwear, apparel, equipment, and accessories. Even though both companies do the same line of work, they have many differences and positives and negatives.

The market capitalization is the value of a company that is involved in the stock market, which is calculated by multiplying the total number of shares by the present share price. As of Nov 29, 2017, Nike’s official market capitalization is 98.46 billion dollars. Nike’s official brand value is 15.9 billion. When comparing all sports brands market capitalization and brand value we can come to the conclusion that Nike is in the first place. Overall this proves that Nike is at the top of the financial world of sports brands and goes back to prove that, it is indeed better than Adidas

Nike has a dynamic logo called the “Swoosh” along with the slogan “Just Do It” like its’ competitor Adidas which has 3 logos called “The Three Stripes”, “The Trefoil a and “The Three Bars” along with their slogan “Adidas Is All In”. However, Nikes’ logo and slogan are catchier and well known. Nike has ownership over brands like Jordan, Umbro, Hurley, Converse and Cole Haan. Meanwhile, Adidas has ownership over Reebok, Rockport, TaylorMade-Adidas, Ashworth, and Five Ten Footwear. Even though Adidas has more subsidiary ownership than Nike most of the subsidiaries they own are not that popular or trending compared to the subsidiaries of Nike. Nike sponsors Lebron James, Cristiano Ronaldo, Neymar, Mario Gotze, Jerome Boateng, Michael Jordan, Kobe Bryant, Kevin Durant, Michael Phelps and etc. Adidas sponsors Kanye West, Lionel Messi, Derrick Rose, Damian Lillard, Harrison Barnes, Justin Upton, CoCo Crisp, Jozy Altidore, Kris Dunn and etc. Both companies have many wonderful sponsors but when compared Nike seems to have sponsors who have more impact on the society than the sponsors of Adidas. Most of Nikes’ sponsors are well established unlike Adidas whereas most of them are upbringing athletes. Nike is a company which has wonderful work ethic. Many people from journalists to civilians believe that every employee works at Nike make it a better place and that they try their best to