Introduction The beginning of the 21st century has welcomed many changes in the lifestyles of people. Many notable examples such as the insertion of smartphones in our lifes and the tablet computer have seen the light of day in most recent years. In addition, fast food chains have been the main source of food for some people, since making food has become more and more expensive and time consuming. In Greece, Goody’s is the leader of such fast food chains. It was founded in 1975 in Thessaloniki and has expanded in all of Greece with over 120 stores. Goody’s has also expanded (but not that much) in Cyprus, having 5 stores overall and 1 store in Albania and Macedonia, occupying more than 5000 employees ( Vivartia, 2014). P.E.S.T.L.E. Analysis PESTLE is an acronym which stands for Political, Economic, Social, Technological, Legal and Environmental. It is mostly used to show the reader an overall view of the whole environment of a company. Political Environment According to a Forbes article, Greece has managed to be the number 10 country with the highest tax rates out of 50 countries that were included in that research. Food safety must be guaranteed since the legislation won’t allow unhealthy and dangerous food to the consumers. The enterprises have agreed to these legislations and have to check the food regularly, keep the infrastructures clean and also ensure customer safety from their entrance up until their departure ( HACCP, 2012). Even though