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Pest Analysis Of Nordstrom

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(P2.2) It is important that Nordstrom knows in what environment they work in when launching a new store therefore, an environmental audit gives an idea and figure in which the company operates or work. This can be done by a PESTLE analysis.
Political Factors
Political factors play a significant role in determining the factors that can impact Nordstrom 's long term profitability in a certain country or market. Nordstrom is operating in apparel stores in more than dozen countries and exposes itself to different types of political environment and political system risks. The achieve success in such a dynamic apparel stores industry across various countries is to diversify the systematic risks of political environment. Nordstrom can closely analyze …show more content…

While micro environment factors, on the other hand, such as competition norms impact the competitive advantage of the firm. Nordstrom can use the country’s economic factor such as growth rate, inflation & industry’s economic indicators such as apparel stores industry growth rate, consumer spending etc. to monitor the growth of not only retail sector but also that of the organization. Economic factors that Nordstrom should consider while conducting PESTLE analysis …show more content…

Transportation industry is a good case to illustrate this point. Over the last few years, the industry has been transforming really fast, not even giving chance to the established players to cope with the changes. Taxi industry is now dominated by players like Uber. Car industry is fast moving toward automation led by technology firm such as Google.

Nordstrom should not only do technological analysis of the industry but also the speed at which technology disrupts their industry. Slow speed will give more time while fast speed of technological disruption may give a business little time to cope and be profitable. Technology analysis involves understanding the following impacts:
 Recent technological developments by Nordstrom competitors
 Impact on value chain structure in services sector
 Technology 's impact on product offering
 Impact on cost structure in the

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If the limits and resources required for the development are obliged in any way, it could incite higher costs, delays, budgetary adversities and failure to meet their global objectives (Davis, 2017). In order to achieve and sustain competitive advantage, Nordstrom must manage their risks and threats effectively and coordinate appropriate productivity company wide. Nordstrom must focus security, customer experience, flexibility to guarantee competitive advantage and success. In order to succeed in international markets, Nordstrom has to keep both their global e-commerce price and divider costs relatively close.

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