Chapter 1: Introduction 1.1 Introduction Pet bottles are quite useful objectives now a day for the palatable and non-palatable food items. These bottles are made up of a material called, polyethylene terephthalate or PET. These bottles are transparent and quite useful for storing food and liquor items for daily use and heavy industry use (Baroneet al. 2008). The research paper is going to take up the issue of the PET bottle manufacturing and taking it online by taking the company, Himalayan Group of Industries (HGI). Therefore, the paper is aiming to assess the aspect of manufacturing the bottles according to the demands of the customers. On the other hand, the individual is also intending to evaluate the process of having an effective online …show more content…
2016). The company not only offers PET bottles but also plastic bottles and jars.The company has a global fabric as; HGIoperates on a global scale in more than 7 countries. Therefore, the management has the need to adopt the path of online marketing to increase its market growth. The company has been able to hold on to its esteemed market condition due to superior product quality and unmatched service. HGIis trying to reach newer destinations in the market sphere by taking the route of online marketing. Therefore, the research paper is going to address the issues of online marketing by discussing different notions regarding marketing …show more content…
However, the company does not have enough expertise in this sector. Thus, the company needs to look at all the aspects of online marketing before starting to follow the path on its own. The company is recently going through a rough patch as, the sales figure saw a dip of more than 23.65% in the last year. Thus, the process of online marketing is very important. Why is it an issue now? Recently, the company has registered a fall in market share. The management has thus tried to make a retaliation by opting out for online marketing. The company has had a long history for effective production of PET bottle. Thus, the credibility of the company is at stake. The company needs a new strategy to look for increasing the revenue. What would this research shed light on? The research would try to assess the importance of pet bottle manufacturing process and spreading the awareness among the consumer segment. As, the present era is all about online world, the research paper aims to introduce the applicability of online marketing process to increase revenue. In addition, the essay would also try to shed light on different aspects of pet bottle manufacturing process. Therefore, the readers would be able to understand the right process to pitch awareness through online