The major trends within the online pet supply industry are green and organic products, vitamins and supplements and fashionable pet apparel. Green and organic products are on the rise, with more and more owners striving to provide more natural and organic products for their pets. IBIS World reports that natural and organic foods and treats will continue to gain popularity over the five years to 2014 as households continue to view their animals’ diets as a means of improving their pets’ overall health (Brennan, 2014). Vitamins and supplements have emerged to promote canine health, and with the emergence of the niche website 1-800-PETMEDS and DrsFosterSmith, owners have a desire to extend the life cycle of their pets. Also the popularity of pet …show more content…
A monthly treat and toy box for pets. The service caters to both dogs and cats. Monthly cost $24.
Pet Gift Box. A pet subscription box for dogs and cats. Monthly boxes include toys and treats. Monthly cost $18.
Pet Box. A monthly subscription for dogs or cats. Monthly boxes include toys, treat and grooming items. Monthly cost $39.
Projected market niche strategy. At Posh Pet Box the projected niche market strategy is to focus on specialized “Made in America” food, treats and customizable clothing. The assumption for buying would be that pet owners want to see that their pets are happy and that they feel that they are loved and part of the family. Moreover, frequent trips to the pet store to pick up various items provide an inconvenience that can be easily averted by providing a healthy and nutritious diet. Aggressive chewers and more active dogs require constant stimulation, and an owner would be more inclined to purchase monthly subscription to keep chew toys available rather then make constant trips to the store. Also, the buyer would have an interest in seeing newer products that they otherwise would not have the opportunity to experience. Here are the company’s assumptions for buying