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Petro Industry Essay

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Industry in which Petro-Canada competes Petro-Canada competes with many other oil and gas companies. Shell Canada Limited is one of the best competitors of Petro-Canada. Shell is a subsidiary of Royal Dutch Shell and one of the largest integrated oil companies in Canada. Esso is another competitor for Petro Canada. Industry’s competitive forces 1.A new entry into the industry: Entry into the oil and gas industry involves huge investments and high risks. High sunk cost makes entry into the oil and gas industry more difficult. 2.Power of buyers: High customer base is an important advantage of Petro Canada. 3.Existing Rivalry: since the competitors are less in numbers in the industry, customers tend to stay with the existing brands. Industry’s success factors: • Use of latest technology • Brand image • Best customer services • High-quality products Competitive advantage It's …show more content…

The friendly service, customer benefits programmes, continuous improvements through customer feedback and fast resolution to customer complaints helps Petro Canada to create a large customer base. Loyalty programmes Petro Canada rewards its customers through loyalty programme called Petro points. A customer can collect 10 points for every $1 spending for in-store purchase and same points for the purchase of 1 litre of gasoline. Every 1000 points are valued at $1 dollar. A customer can make a maximum redemption of $100 per day. A customer can use the points to purchase anything from the Petro Canada's outlets including gasoline lottery etc. Friendly services Customers are receiving friendly services in every outlet. Even if the store is busy the frontline staffs make sure every customer is treated well. The mystery shop technique ensures customers are receiving high-quality services. Mobile

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