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Philz Coffee History

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Philz Coffee is one of the famous coffee brand in the bay area of California. In 2003, the founder of Philz Coffee, Phil Jaber, who “wanted to create a blend that was flavorful, complex, rich, smooth, and low in acidity.”1 Originally he was operating a grocery at Mission District, he has been operating the corner grocery for over 25 years. Then he started to experiment with the coffee beans from all around the world. He went to many coffee shops not only studied their ways of making coffee, but also the interaction between workers and costumers. “He believed coffee had a strong social component and wanted to create a place where people could come together to socialize, exchange ideas and feel comfortable.”2 Phil Jaber then reorganized his grocery
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