PicoBrew Revolutionizes Home Brewing At the beginning of 2015 PicoBrew, a small home brewing company founded by former Microsoft executive, Bill Mitchell, began shipping their new product the Zymatic. The Zymatic is the first of its kind, a home brewing kit that is almost fully automatic. All the user needs to supply is the grains and the hops. This machine is roughly the size of a large microwave and has all the latest bells and whistles. It will hold nine pounds of grains and produce up to two and a half gallons of that sweet frothy drink that has been a part of all civilizations. The Zymatic contains a recipe library and through Wi-Fi, this intelligent brewer can connect to other users across the globe. Recipes can be shared among the estimated …show more content…
Dudley (2013) has said that this new machine has “applied modern technologies to the ancient art” of brewing beer. It is believed that the product of Bill Mitchell’s hard work will make home brewing much easier for the everyday Joe. With this modern technology users can set the machine to brew and monitor the progress from their devices while they are away. Dudley is somewhat of a home brewing aficionado and he said that he likes to use the Zymatic brewer to try out new recipes until he finds one he likes. The Seattle based journalist also found it hard to repeat the exact recipe each time so having the Zymatic keep track of all that for you makes it much easier. He then will take that recipe and brew it on a much bigger kit. Mitchell and his team of technology and beer gurus have been surprised by seeing sales that have doubled what they were expecting this year. In his 2013 article, Dudley has quoted Mitchell as saying; “the beauty for us…is it’s this great fusion of science and cooking, of chemistry and cooking.” Bill Mitchell and his partners tried countless variations, such as “robotic arms and complicated valve systems” on the state-of-the-art brewer before releasing it in January (Dudley,