The value of Pixar and Disney in an exclusive relationship is greater than the sum of the value that each could create if they operated independently of one another or form relationships with other companies because it would be the best choice for the benefit of the both companies. Despite to be a global leader in the entertainment industry, Disney has some weaknesses. The most important strengths of Disney are their strong brand recognition in the industry and their established distribution channels. Another important strength of the Disney is its strong place in the media and entertainment areas. Besides all these, Disney’s most important weakness is its lack of CG knowledge which is the new technology that started to be supplanting hand-drawn