Maneuvering through the forest trail with exhilarating speed and precision movement is what the Polaris RZR is all about; whilst the Polaris RZR also has an endless amount of work load capabilities and essential power to get the job done. Polaris displays their advertisement very vividly to engage the viewer in the environment that fits their needs. While the Polaris RZR on the advertisement online demonstrates fierce and rugged power; the newspaper magazine reveals the RZR in a work environment. Both of these ads are created by the same company but they use color, scenery, and slogans to target the same audience with different purposes. The online ad used vivid colors and wild scenery to elegantly sell their UTV to the off road community. By passionately displaying the raw speed and splash of adrenaline this machine contains they captivate the adrenaline addicts who crave the need for speed. They accomplished this by uniquely illustrating playful and unrestrained colors to appease …show more content…
Red Rock State, also known as Sedona, was used to adequately provide that attention grabber to their crowd. A playground in essence was illustrated with a vast amount of dirt being kicked up by the tires and slippery rocks being easily tackled by this performance machine. The main attraction was the side video created to display the background, inviting the viewer to believe he could be enjoying such landscape as well. To the contrary, the newspaper ad used someone’s personal ranch home. In a way still targeting the same crowd but inclining towards a different approach. Haystacks were towed around with ease in what the ad seemed to display. Highlighting the landscape and tough tasks ahead of a typical rancher were all captivated in this scene. The image though, still displayed a rancher enjoying his toy while still getting the job done around the