Political Satire In The Film, Our Brand Is Crisis

Our Brand Is Crisis is a 2015 political satire about the Bolivian presidential election in 2002. The movie follows “Calamity” Jane Bodine, an American political consultant who is hired by presidential candidate, Pedro Castillo in an attempt rebrand and boost his popularity in the polls against his opponent, Victor Rivera. Castillo, once the former president of Bolivia has built up a reputation as an arrogant, untrustworthy and out-of-touch elitist while Rivera appears to be the complete opposite. Initially lured by money, Bodine is determined to win after learning the opposition’s political consultant is a fellow American, Pat Candy, who has bested her time and time again. Our Brand Is Crisis highlights a strong and persuasive argumentation created from deliberative speaking and the canons: Invention, ordering, style, and delivery by presidential candidate, Castillo, in his attempt to gain the Bolivian presidency. The film is a display of the varying degrees of political corruption primarily through the use of the artistic proofs, ethos and pathos, in a fragile democratic country. The

While his team frantically begins to draft an apology, Bodine interjects with a quote from Warren Beatty, “People forget what you say but they remember how you make them feel”. Bodine suggests that Castillo has been pretending to be something he’s not in order to be liked by the public. She then proceeds to state that it is “far safer to be feared than loved” and concocts a strategy to counter the egg incident. Bodine’s plan is to convince the people that Bolivia is facing the worst period in their history and the public has a choice between a man of “no substance”, Rivera, or a “fighter”, Castillo. With rolled sleeves, Castillo speaks to the Bolivian people and successfully gains two per cent of the public’s