Portfolio Task 1.B CRITICAL DISCUSSION OF A DATA DRIVEN ORGANISATION Word Count: 1101 A data driven Organization using “Business Analytics” in its business Process: Though Amazon.com currently serves as the leading online retailer not only in the USA but also worldwide, it did start with a humble beginning as an online book store in the USA (Grewala et al., 2011). Headquartered in Seattle (Irina,2012 and Alistair and Ilaina, 2012), it quickly diversified into manufacturing and sale of electronics items including Amazon Kindle and Fire tablets, consumer goods including apparel, food, jewelry, toys, DVDs, software etc. and house hold items such as furniture amongst others ( Amazon.com, 2013). Amazon.com also serves as a crucial provider of cloud …show more content…
It actively searched for a business solution that would have empowered them to play with the data in the form of manipulation, managing, storing, analyzing, visualizing and reporting data collected from multiple environments. This method that can predict people likely to buy from fresh offerings might be termed as “Predictive Analytics”. They are one of the pioneers in using the process named “SAS” (Statistical Analysis System) that assisted them to make a sense of the enormous sum of customer data …show more content…
Though the quantitative data is thoroughly analyzed by the analytics of Amazon.com, qualitative data did not quite receive the same level of attention (Satell,2013). The required quantity of personal information of customers for Amazon.com leads to grave concern on the issues of infringement on privacy and ownership of data (Ganpat, 2013). Areas of operations in Amazon.com which can potentially benefit from the use of Analytics: Though Amazon.com has gone a long way towards being a truly Data-driven company, there is always room for further improvement. It can get benefitted by incorporating insights of active analytics in formulating pricing decision as it’s very crucial in this age of fierce competition. Moreover, increased efforts can be made to include “Analytics” in inventory management and financial compliance management (weigend,