Overall, the first major issue at Engstrom is motivation. The productivity as well as the quality of the products has deteriorated over the years along with the company’s revenue, causing the employees to lose their incentive to work because nothing is motivating them. Additionally, one of the causes leading to the decline of motivation is the lack of positive reinforcements. A positive reinforcement is when an individual is rewarded for a desirable behavior, which in turn will encourage the repetition of that behavior. For example, when you praise a staff member for doing an excellent job, there is a good chance he or she will repeat that same behavior. Positive reinforcement not only shapes behavior, but also enhances the individual’s self-image