For over 200 years, the United States Postal Service (USPS) has been an integral institution for personal and public relations in our country. It has created hundreds of thousands of job opportunities and has facilitated communication throughout the country. Unfortunately, with the expansion of online technology and the rise of competitive delivery services, the USPS has witnessed a decline in business. As more and more people turn to e-mail and competitors such as UPS and FedEx, total mail volume has continued to decrease, resulting in a loss of revenue and an increase in debt. However, the USPS has been a vital part of our society and history and cannot be let go so easily. The USPS needs to restructure itself by cutting back on delivery days and strategically rebranding and closing unnecessary branches in order to adapt to a changing world. …show more content…
In 2009 alone, “the Postal Service experienced a 13 percent drop in mail volume…more than double any previous decline, and lost 3.8 billion dollars” (Source C). Unfortunately, the problem is projected to only get worse, with even “steeper drops in mail volume and revenue” anticipated over the next 10 years (Source C). Though some experts, such as Kellogg School marketing professor Richard Honack, believe the solution is to actually increase service (Source A), “eliminating Saturday mail delivery would save 40 billion dollars over a decade” (Source F). Though Honack argues that “people have less faith in the system precisely because of the spotty service,” (Source A), the increase of service would not guarantee increased consumer mailing and thus carries inherent risks. On the other hand, cutting back on delivery days will guarantee the saving of billions. In a time when loss of revenue continues to be forecasted, this is the necessary