PART 1 The article by David Benady presents the change in our retail environment from being offline to online, as well as the change in nature of consumers. It presents that retailers are becoming more wary of how they shop and how retailers are trying to support customers who expect perfect service everytime. Through this retailers are starting to move their products online due to the large amount of technology available however also to work with the increase the demand of products. Benady also states that the online market also allows customers to compare prices of goods as well as the quality of the product. However, with the rise of online shopping retailers have to ensure the consistency in products and delivery. With online shopping comes …show more content…
McLeod’s main argument is the role of marketing in post war Australia. The pricing of an appliance as the more expensive an item the more planning it takes before purchasing it and the lower the pricing of an item the higher chance of impulse buying. Impulse buying is often associated with non-durable goods while it is highly unlikely with durable goods such as fridges. Also the role of advertising after post- war Australia played a large role in the purchasing of goods by individuals as it allowed individuals to compare items mostly electrical items, allowing for comparison in the comfort of their own home as John Urdell states. The role of socialising with friends allow for the review of certain products influencing the consumers view of the product and how likely they were to purchase the item. With an increase in competitive market it allowed for a rise of different marketing strategies due to competitiveness in the market and customer dissatisfaction, they are to ensure that the customers stay loyal to the …show more content…
With the rise of reselling on the online market, it is mainly suggested that due to this consumers behaviours in purchasing items. The change of the resale market from being a physical market such as garage sales to an online market has allowed for more flexibility of consumers who wish to resell the items, as well as a wider market. The terms ‘social shopping’ and ‘social commerce’ are created to be applied towards online shopping and social interaction. The social interactions of a market influences individuals behaviour in the online market such as encouraging them to purchase items online as well as to get involved with the online resale market. In Liao and Chu’s research article they conducted three studies of different groups in different awareness groups of the potential of resale