ipl-logo

Premier Inn Swot Analysis

1718 Words7 Pages

Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world. Premier Inn is a hotel with a limited service which enables the reasonable price rates to its customers. Even though room rates are relatively low, the hotel quality corresponds to the high standards (Premier Inn, 2017). The Premier Inn’s mission is to deliver professional, reliable, and caring services superior …show more content…

• To check the physical resources and scope of technical alliances with arrival of VC. • To detect more financial, technical, and industrial expertise prior to applying VC. • To develop and implement accelerated market presence. To define the strategic capabilities of Premier Inn, it is worth to mention its dependence on the macro-environment. In fact, the hospitality sector is always affected by various economic tendencies, both negative and positive. The strategic plan will outline the major actions required for conducting the business. The strategic capabilities can be identified by means of VRIO criteria, where V stands for value, R for rarity, I for imitation opportunities, and O for the company’s competitive advantage (Evans, 2015). Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage Highly qualified employees + + + + Sustainable competitive …show more content…

Weaknesses: 1. The high seasonal dependency for most of the hotel facilities. 2. The imbalanced market coverage and business portfolio. 3. The temporary character of competitiveness, which can be lowered anytime. 4. The massive spending on technological advances. 5. The brand image misconception in which low prices are usually associated with low quality product. Thus, holiday makers prefer to book accommodation in independent, more expensive hotels. Strengths: 1. The spectrum of hotel locations is almost 40% larger than by the nearest competitors within the same hotel category. Over 70% of the UK population lives within five miles distance from Premier Inn Hotel (Whitbread PLC, 2016). 2. Constant investments reaching up to £150 million allow maintaining the high-quality standards (Whitbread PLC, 2016). 3. The reasonable balance between quality and price rates delivers a real value for money. 4. Professional customer service is offered in all sectors, from reception to meal serving. 5. Regular bonuses and benefits are granted to the hotel

Show More
Related
442 Words | 2 Pages

This commercial structure is from State Farm 's "Get to a Better State" campaign that premiered in June 2011, with an increased spending budget. As a result, State Farm’s brand awareness and favorability has gone up considerably. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. 5.

Read More
265 Words | 2 Pages

Etymology: The Hudson 's Bay Company, headquartered at Fort Nisqually, had control of this region until 1863. Company maps and journals show the company 's subsidiary, the Pugets Sound Agricultural Company, raised cattle, grain, and sheep at "Spanueh Station" on the south and east shores of "Spanueh Lake." Spanueh is the Hudson Bay Company 's spelling of the native Lushootseed spadue, which means "dug roots" referring to an area where camas and other edible roots can be found. Lushootseed underwent a loss of nasal consonants in the 1800s, so "Spanueh" simply transcribes an older pronunciation of what is now "Spadue".[3] The first white settler to take a donation claim by the lake, Henry de la Bushalier, tried to rename the lake after

Read More
1356 Words | 6 Pages

The information in this documentation is NCF Medical LLC’s strategic plan. A strategic plan is a record that explains an organizations goal, the actions in need to accomplish these goals, and other important components that develop throughout planning (Balanced Scorecard Institute, 1998-2013). The strategic plan includes the organization's vision, mission, people strategies, and values statements. The plan includes sources to perform an external and an internal environmental analysis. In addition, key success factors, budget, financial forecasting, a risk management plan is part of NCF Medicals strategic plan.

Read More
194 Words | 1 Pages

Oaks Mall in Gainesville, Florida, which is in northern Florida. The largest city in Alachua County, Gainesville is the largest growing populated city in Florida. Oaks Mall 's anchor stores include Belk, Sears, JCPenney, and Macy 's, and opened in 1978. Whether you 're done getting all that fun shopping done, or you just want to head to a nearby restaurant, you can hop over to Crafty Bastards Restaurant and Pub! Sometimes the old adage "when in Rome" is just so applicable.

Read More
133 Words | 1 Pages

The Bank of Toronto was founded in 1855 for grain millers and merchants and began operations in 1856. It started out as a single branch bank but has now grown to a major financial service company. Dominion Bank was founded in 1869 and began operations in 1871. Before 1935, there was no bank of Canda so banks had and issued their own bank notes. In 1935, the Bank of Canada began to operate and bank currencies started to go away..

Read More
270 Words | 2 Pages

Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.

Read More
950 Words | 4 Pages

serves multiple purposes in terms of identifying competitors who exhibit the same or similar competitive capabilities and market position in relation to its competitors (Strategic Group Mapping, 2010) Understanding the strategic tendencies of the organizations you are competing against is just as important as knowing who your competitors are. As depicted in Figure 1, QSSI’s market position is currently at the bottom of the low profitability quadrant for the Health IT industry. The high end of the low profitability quadrant is shared with larger and highly competitive organizations like Accenture and Deloitte.

Read More
1564 Words | 7 Pages

The mission of Houston Baptist University is to give a learning background that imparts understudies an enthusiasm for scholastic, otherworldly, and proficient greatness as an aftereffect of our focal admission, "Jesus Christ is Lord." Houston Baptist University offers a personal school environment in the heart of a standout amongst the most dynamic and differing urban areas in the United States – Houston, Texas. Coming to HBU as an understudy is more than books, tests and addresses. It is about venturing into a group where every individual is perceived as a particular person. HBU endeavors to build up every understudy scholastically as well as financially, physically, profoundly and realtionally also.

Read More
846 Words | 4 Pages

The value chain performance needs to link the business performance to effectively show the relationship to the corporate finance. Therefore, competitive advantage plays an important role. Competitive advantage suggests other factors play a role in the industry leadership such as inherited factors. Clusters are formed which can grow branches as sufficient materials and labor is sufficient to retain business.

Read More
1384 Words | 6 Pages

Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

Read More
1617 Words | 7 Pages

The cost that was required by IHG for rebranding all its hotels was about $1 billion from which the organisation was able to cover only 6%. This means that the remaining cost had to be financed by the local owners of the hotels or by the bank. The financing from local owners was difficult because of credit crunch because the investment companies or bank were not offering debts or loans to the investors. The owners of the hotel argued that they had to face downturn in their business because of credit crunch as well as because of tight cash flow, which occurred due to drop in the business. Hence, this period of financial crisis was very critical for IHG and for the owners of the hotels operating all over world.

Read More
1603 Words | 7 Pages

Different models and strategies are used for analysing external environment, core capabilities, culture, and strategic choices of the firm. Task 1: Strategic Trajectories and Competencies of Hotel InterContinental Hotel

Read More
1794 Words | 8 Pages

Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

Read More
1616 Words | 7 Pages

Shangri-La has their hotels and resorts across the world for example North America, Europe, Middle East and Asia. Shangri-La hotel also soon will expand to Philippines, Maldives, India and Thailand as well. Shangri-La hotel has high speed of international growth because their hotel is expanding their operation to different countries and increases their international existence. By expanding their business to various countries, those countries not only for tourists’ destination but also provide suitable accommodation to businesses with attractive environment. The motivations of Shangri-La hotel to internalization their business because it is lower cost doing their business in different countries and can generate high revenue in those areas (Study Moose 2016).

Read More
1245 Words | 5 Pages

Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

Read More

More about Premier Inn Swot Analysis

Open Document