Introduction Why You Need a Strong Brand Identity A strong brand is far more than just a name and a logo, it is an organizations promise to a customer to deliver what the brand stands for, not only in terms of functional benefits but also emotional, self expressive, and social benefits. However, a brand also goes further than just delivering on a promise. It is also an evolving relationship that is based on the perceptions and experiences that a customer has every time they connects to the brand. Brands are powerful, and they serve, a platform for strategic options, a force that affects financials, including stock return, and as the core of a customer relationship. Our Process Our Brand Development Methodology We will apply a proven brand …show more content…
By sorting out different ideas, we could determine which of the brand’s products meet their needs most closely. Since the customers of the Premier Portrait service do not get to see proofs or intermediate stages of the print, we should integrate samples of this in the research. Once we have this data in hand we will be able to measure the market size of each new need for Premier Portraits. Then we can prioritize the ones with the highest potential value, based on market size, spending levels, and price …show more content…
Your brand is the experience that is actually delivered and communicated through every single thing you do within your business. Most marketing should include the customer experience, and this should be a critical component of the brand to develop its core competency. Since photography is such an intimate experience, I believe that we should focus in on that customer experience. This is much more effective than marketing communications, especially with an online presence. Phase V: Brand Equity We will need to have a brainstorming session on how to bring the Premier Portrait brand to life. Here we will develop a brand tools for channel partners that should include sales and marketing featuring customer acquisition strategies, sales playbooks, and pricing guidelines. For your advertising and marketing, we will want to include detailed communications guidelines. These tools will help draw together everyone who works for the company in a common bond. This will help in the goal in creating customer experiences that build the brand image and