In order for Prince Sports to increase its sales both domestic and international the organization will have to make its tennis products more marketable and less expensive. Also, the organization needs to under that time and people have changed. News can reach around the world with a push of a send button. Social networks are one of the fastest ways to reach potential customers. According to The Statistics Portal, “Facebook is the most used social network with over 2.1 billion active users, YouTube with 1.5 billion, Instagram with 800 million, and Twitter with 330 million active users”. (Most Popular, 2018) Between the Facebook, Twitter, and Instagram Prince have over 624,000 followers between the three. This is a perfect opportunity for …show more content…
2.) What areas dot these customers live? 3.) Will customers or potential customers buy my product? 4.) Are Prince racquets available the product these customers will purchase? 5.) Are our prices competitive with our competitors? (Francesconi, 2018) Tennis is an expensive sport, players have to pay for all expenses and travels out of their own earnings. If you take a popular tennis player and she uses Prince Tennis racquet, this will be a great total to use for marketing. Tennis players play on some of the biggest stages in the world both domestic and international. The tennis racquet that each player uses to get a lot of attention because it is the racquet that gets the job done. As of right now, the most used tennis racquet amongst tennis players is amongst men and women pro tennis players are the Wilson brand. Over sixty of the top 100 men and women tennis players used Wilson brand vs only 6 used Prince brand. This is a good place to start why do a competitor brand have almost triple of top100 players than Prince. Could it be the feel, weight, or durability? The more exposure a brand can get at the top the better for that organization’s sale …show more content…
One of the most popular sites Tennis Express list all racquets and information about pro tennis players. “Prince brand of a racquet is anywhere from $64.95-$124.95, which it biggest competitor Wilson brand starting price is $179.00-$219.00”. (2018) Even though the Wilson brand is more expensive the racquets are sold-out. This is a perfect opportunity to see why Wilson brand sells out even though the cost is more. Could it be the athletes that use the Wilson brand is winning more or is it