ipl-logo

Pringles Competitor Analysis

911 Words4 Pages
1. Industry overview, company overview, product overview, major competitors:
Pringles is a “brand of potato and wheat based stackable snack chips owned by the Kellogg Company”. (CHAPMAN, 2011) Pringles is a unique product in terms of shape and taste. It is sold worldwide and there is a huge customer base of Pringles around the globe. Especially the young generation loves to enjoy the crispy Pringles. “Pringles is an iconic $1.4 billion dollar global snack brand with strong consumer equity. It is number 2 Global potato chip & crisp company. It has an attractive and balanced geographic profile with presence in 140 countries. Its product portfolio includes the core Pringles potato crisps in a canister, product line extensions that features different compositions and flavors and Pringles ‘Stix’, a recently introduced cracker
Stick”. (DIAMOND, 2015) Moreover, Pringles has highest sales in “United States, United Kingdom and Germany”. (DIAMOND, 2015)
Major competitors of Pringles are Lays, Doritos and other brands that manufacture and sell potato chips.
Kellogg currently owns Pringles. “Kellogg Company (also Kellogg 's, Kellogg, and Kellogg 's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg 's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company 's brands include Froot
Show More
Related
731 Words | 3 Pages

Along with his signing in endorsement deals, he was proud to be selected to be on the famous cereal, Wheaties

Read More
1372 Words | 6 Pages

Publix is a grocery store that I am familiar with in Huntsville. Publix stands out from its competitors like Kroger, Piggy Wiggly, Wal-Mart, and Whole Food Market for many reasons. For starters, Publix has a unique rewards program. For example, the Publix baby club and Publix Paw are free to join and include monthly savings and expert tips on baby and pet items. Publix also has two for one coupon which in contrast most of their competitors do not have available.

Read More
1610 Words | 7 Pages

The addictive food that is sold by supermarkets is made to appeal to the consumers’ taste and make them addicted to it. In Michael Moss’ “The Extraordinary Science of Addictive Junk Food,” he mentions that the potato chip is a snack that provides a feeling of pleasure as well as a rewarding sensation in the brain through its coating of salt and fat (490). Small details food companies put in the food make a difference in the taste, which tends to attract more consumers without them aware of how they are being addicted to the food. In food companies’ perspective, the engineering of food to add more flavor and attract more consumers has no issue since it is how companies make their profits. Stephen Sanger, head of General Mills and the Yoplait brand, was able to produce $500 million in revenue from a new dessert that originated from the yogurt since it maintains a nutritive image with consumers (Moss 475-476).

Read More
169 Words | 1 Pages

Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.

Read More
406 Words | 2 Pages

T-Mobile is 15th largest cellular carrier in the United States. T-Mobile is the smallest carrier out of its competitors. T-Mobile has the worst coverage out of AT&T, Verizon and Sprint. T-Mobile covers 75% of urban areas and 50% of rural areas. Like its fellow competitor AT&T, T-Mobile also covers a great amount of international countries.

Read More
1408 Words | 6 Pages

Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

Read More
1157 Words | 5 Pages

Food companies are however putting themselves in front of children in every way possible. From the stores to home on television. In “If You Pitch It, They Will Eat” it says “There are Spongebob SqaurePants Popsicles, Oreo Cookie preschool counting books and Keebler’s Scooby Doo Cookies. There is even a Play-Doh Lunchables play set.” in paragraph 6.

Read More
1587 Words | 7 Pages

Executive Summary This report complies of an extensive study of Nando’s South Africa. A brief background of Nando’s is provided. A SWOT analysis is used to scan the micro environment of Nando’s to identify the businesses strengths, which should be exploited to gain a competitive advantage, weaknesses, where strategies need to be implemented so not to lose customers , opportunities, where strategies to exploit these ideas to gain a competitive advantage need to be identified and implemented and threats, where strategies need to be implemented so the business is not negatively affected. The Porters Six Forces model is used to scan the challenges Nando’s faces in the market environment by looking at level of rivalry in the market, the threat

Read More
1601 Words | 7 Pages

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

Read More
1614 Words | 7 Pages

In terms of controlling, the management of Marks and Spencer has frequent reporting of expenditures with costs to provide a form of feedback. The reactions of managers to such type of data rely on the expectations or the formal budget or planned targets. The management believes in collecting and assigning cost data that is being shifted away from control. There is a recognition related to the repetitive exercise of planning and re-planning for creating a full time job for accountants. The assessment and evaluation of cost data in the aspects of launching new product by Marks and Spencer is about gaining insights and learning ways for achieving the goals of organisation in most effective manner.

Read More
2943 Words | 12 Pages

In 1997 the W.K. Kellogg’s

Read More
1870 Words | 8 Pages

1.0 INTRODUCTION In an economy, there exists different market structures to accommodate different industries and firms. This study will be made to understand in further depth the market power of different market structures, and in particular an example of using case studies of agricultural sector of the French markets to explain how an ideal perfectly competitive market works. This will then be further strengthened with several references linked to the case study. 1.1 Monopoly market

Read More
4003 Words | 17 Pages

Overview The Pepsi Cola Company owns several brands. Currently, they own 22, to include Pepsi, Lays and Gatorade. Those three brands collectively generate more than $1

Read More
935 Words | 4 Pages

Food establishment is a booming industry especially in cities like Dagupan City. They favor something new and one-of-a kind delicacies and demand great service. Pangasinan with its liberal and outgoing populace and “dessert lovers” as they say fosters a welcome market and venue for Willdy’s Waffles which serves delicious waffles. The introduction of waffles just fits their demands and just right for the desert lovers. Willdy’s

Read More
1019 Words | 5 Pages

Nestle is considered one of the largest food and beverage company worldwide. Nestle first opened its factory in 1866 in New Zealand and have successfully grow and recognize all over the world. Today, nestle own branches almost in every country in Europe, South America, Asia and other continents. The products that they produce are coffee, bottled water, milk products, tea, breakfast cereals, biscuits, baby food and many more. Looking at their annual report, their revenues clearly state that they are the most preferred food and beverage.

Read More

More about Pringles Competitor Analysis

Related Topics

Open Document