A good online retailer’s website offers information about how it processes your order. And it is usually listed in the section privacy policy. But what is privacy policy? Privacy policy is the disclosure statement that what kind of personal information that an online retailer collect from their customers and how they use such information and to whom (Richard, 2013). A good online retailer’s website contain a clearly privacy policy. In order to avoid leakage of personal information, people should familiar with the policies before they make purchasing on the website. I like traveling and I always book hotel or buy the air ticket online. Thus, I decided to analyze the privacy of online travel agency websites such as Travelocity, Expedia …show more content…
I found that Travelocity do not force the users to provide any personal information to them and until the users choose to make a purchase or sign up for their e-mail newsletters or other services(Travelocity, 2016). And then I checked the Expedia’s privacy and policy. I found that Expedia receive and store any information the customers enter on their website. This includes information that can identify personal information, including the first and last name, telephone number, postal and email addresses, and billing information. They may also request information about customer’s hotel room preferences and frequent flyer and car rental program information. Customers can choose not to provide information to them, but in general some information about the customers are required in order for the customers to register as a member; book travel; complete a traveler profile; participate in a survey, contest, or sweepstakes; ask a question; or initiate other transactions on their site(Expedia, 2016). Finally, I checked the Priceline’s privacy and policy. I found that Priceline collect identifiable information about the users provide to them while using. And they also collect not-personally identifiable information, which will link to the users’ personal data. Priceline use the Personal Data to provide users with the products and services from their Site; in order to build features that will make the services available on the Site easier to use, and to contact users about these