Proactiv Essay

Young people and adults struggle every day making life changing decisions, and the way that their skin feels and looks should not be one of those decisions. Research made by American Academy of Dermatology stated that “Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually.” (American Academy of Dermatology) There are tons of products out in the market that promise radiant, glowing and clear looking skin; unfortunately, those products turn out to give minimal to no results. The acne cleansers have grown and evolved more than just a night wash scrub or daily facial cream. People that suffer from acne even go as far as as to seek professional help from a dermatologist in order to receive the

Since then, Proactiv has upgraded and has added a couple of new products called Proactiv+. The first acne treatment consist of a cleanser, a toner, and repair treatment bottles. All three products are dermatologist tested; as a results, it has been proven that it works and gives results in a short period of time . As stated in their official website “Proactiv is used by teens, women and men of all ages.” (Dermatologist-Developed Acne Treatment|Proactiv)

For consumers the price of a product is for the most part something they always look at. They do not want to spend a large amount of money, so when the product is affordable and works it is a customer's first choice. Proactiv offers both an affordable price and even monthly payments for people who have a tighter budget; therefore, their prices start as low as $19.00 which is less than a dinner at a restaurant nowadays. Another way that makes Proactiv a customer's first choice are their exclusive prices for members which means that they can get up to 50% off non member price items and member only

A well-known acne treatment that can compare to Proactiv is Neutrogena. This product has some similarities to Proactiv in a number of ways like the convenience to buy the product in grocery stores, drug stores and pharmacies. It is also affordable for consumers to purchase. Neutrogena offers a variety of products for men, women and teens. Even though it is similar to the best acne treatment Proactiv the difference is the ingredient it is made with benzoyl peroxide. “This agent kills bacteria that leads to breakouts. By killing bacteria, benzoyl peroxide unclogs pores leading to clearer skin. Neutrogena’s main ingredient is salicylic acid. This acid reduces the oiliness of skin, and thus clogged pores, the major causes of breakouts.” (Sundt) This difference between the two products is enough to know which product is ultimately the leading treatment. Another beauty aid that is used to treat acne is known as the Murad Acne treatment. Murad acne treatment also offers variety of goods just like Proactive. The difference between this two products is the price consumers pay as listed “Proactiv system costs $19.95 for a one-month supply of all three products...The Murad Acne Complex system costs $29.95.” (Ireland) Even though multiple products are similar to Proactiv one of the biggest differences is the ingredients they use. The main ingredient is benzoyl