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Proctor And Gamble Essay

1070 Words5 Pages

Proctor and Gamble –
Source: www.mrw.co.uk P&G focuses on areas where they can make the biggest positive impact. It includes – reserving resources, pioneering new ideas to reduce waste and partnering to find renewable solutions. They are working towards a long term environmental sustainability vision which will take the company decades to achieve. They are focused on including sustainability in every stage of their product’s life cycle, from manufacturing to delivery and beyond. The strategy includes powering its plants with 100% renewable energy, using 100% renewable or recycled materials for all products and packaging, having zero consumer and manufacturing waste to go to landfills. They design their products in a way that delights the customer, …show more content…

It involves the integration of ethical policies and advanced research in the selection of new ingredients and the development of eco-design and use of green chemistry. The beauty company has introduced two assessment tools to reduce the environmental impact of its package design. In 2010, L’Oreal started using Sustainable Packaging Scorecard (SPS) which allows to evaluate the sustainability of its product packaging and assess each new product using seven criteria: bio- plastics, PVC, certified paperboard, light weight techniques, recycled materials, packaging volume relative to fill weight and primary package size. The SPS then assess each product on a point scale with a corresponding color code of green, yellow and red, which was used as an indication to improve the packaging of the …show more content…

As more and more consumers are becoming modern, companies need to change packaging materials and methods, as well as the thought processes of the consumers in order to minimize the impact on society and the planet. In a throwaway society like ours and the amount we over consume on pretty much all the products, there was going to be an issue when it comes to the disposal of these items. Furthermore, through the research done for this academic paper, it was noted that people are willing to pay extra money for green packaging. The awareness among people has definitely increased. The human impact on the environment is unavoidable. The concept of reduce, reuse and recycle is being embraced within the industry, not only as a marketing tool, but also as a powerful means of improving production efficiencies and maintaining

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