Ever wonder why some sports marketing campaigns for brands or teams are so successful? Here are seven proven strategies used by experts to make their campaigns work. First Develop Your Target Audience Who are you trying to reach? What is your product, and what kind of people what to buy it? Are you planning on linking your brand to a sports team? This is one of the most effective tools sports marketers use in reaching the public with their brand. Suppose your brand is linked to a NFL team, and your product could be tennis shoes or t-shirts. One target audience could be teenagers, as they might especially be interested. Another could be adults who work out. Both kinds of audience could be fans of the team you are tied to, but you would try …show more content…
Many sports teams have simple, but effective logos, and those marketing a product should too, as this helps fans remember a team or product. Some examples include the simple star of the Dallas Cowboys, bridge of the Golden State Warriors, batter of major league baseball, and bull of the Chicago Bulls. Make Sure Your Message is Compelling This is the key, as your message should be strong and consistent no matter where you share it, in a press release, on Facebook, Instagram, or Pinterest. You should also tailor your message to your target audience. Select Distribution Channels That Will Help You Succeed After you have developed a message, choose a distribution channel that will help you reach your target audience. Along with the commercials on radio and television and billboards, this should include social media marketing channels, such as Facebook, Instagram, Pinterest and Twitter, as well as blogs or email. Which you use depends on which would work best for your target audience. Because social media marketing is constantly evolving, experiment often. You might choose to use some with user-generated content. One example was the New York Lizards lacrosse team, which sought fan engagement by asking for fans post photos of their team pride on …show more content…
They also place advertisements on billboards. These strategies can work, as can featuring your brand on television commercials, involving your team or one of its coaches or players, event programs, rand ball caps. While doing these things you should also not forget to market on cell phones. Almost half of all sports fans would rather follow their teams on a smartphone, laptop, or through some other digital means to receive content during a game. Marketers often use Instagram or Facebook by adding graphics, webinars, and videos to show relevant statistics--often with animations or clever designs. This can also include statistics for a season, like touchdowns, rushing, or passing yards, interceptions, quarterback sacks, or others. Many want to do more than just watch a game and cheer for their favorite team. Show Your Team It doesn't matter whether your team is a football, baseball, basketball or hockey team. Fans love to see their favorite team or players, and if you show them, they will be more likely to remember your