The publishing industry profitability within Australia coincides and is disturbed when buyer power is high, shaping the price and quality of items customers purchase (Porter 2008). The industry within Australia both has intermediate customers in bookshops and other retailers, for example, the Co-op and also secondary customer the readers. Themselves. This creates a huge influence for publishers, as retailers are needed in order sell items. However, the development of the online market, particularly when shopping for published material, provides customers with a virtual store, which allows them to compare prices from different intermediate markets. In most cases, the growth has pushed consumer preferences driving prices lower to buy an individual