Over the years, Progressive has remained innovative, unique, and focused on customer relationships, which has aided in attracting new insurance customers. These aspects have differentiated the company from alike competitors as well. The main feature that sets Progressive apart was its unique product and service offerings. At the time, Progressive was the first to have a “24-hour drive thru claim service”, provide low rates for low-risk drivers, and promoted comparison prices (Kotler, Keller 654). Moreover, with these service and product features, Progressive is able to meet individual customer needs. Besides their product, Progressive has remained successful because of the way they communicate their customer value. The first, and perhaps the …show more content…
She is representative of the way the company delivers their goods and services. Besides the points already mentioned, Flo mainly demonstrates the company’s values. By always striving to solve problems, she exhibits how the company will always care about their customer’s situation and how Progressive will always strive to work through any tough problems thrown their way. Thus, she exemplifies brand connection. Flo’s Facebook page provides, yet another means of communication which builds relationships. This Facebook page also personifies the brand. Instead of dealing with automated services, Flo illustrates that a personal representative will always be there to help. Besides Flo’s personality, her outfit is very symbolic as well. First, the blue Progressive wording on her coat represents dependability, trust, competence, and integrity (Kotler, Keller 391). However, she is dressed in a white to depict a clean superstore. This is just another way the company helps to tangibilize their product. According to the Progressive website, the apron Flo wears “symbol[izes] the hard work, pride and dedication that Progressive, and all people who make progress, have in common”. Moreover, Flo aids in creating a memorable, likable brand, that stands out from all other …show more content…
By doing so, they will enter into an extremely large market of females and will build more meaningful relationships with these women. For this reason, Aerie is rising as one of the top sellers of lingerie. According to Business Insider, “since abandoning Photoshop, Aerie's sales have skyrocketed... the company saw comparable sales soar 32%” (Schlossberg). Although the company still doesn’t match up to Victoria’s Secret’s $7.7 billion in sales from 2015, it is clear competition is becoming increasingly stiff. Along with the competition, society is changing and Victoria Secret must adapt to these new societal standards in order to maintain market share. Today, Victoria's Secret grows by diversifying their products into clothing, fragrances, bags, and more. To continue this growth the company may want to expand into makeup as well. Likewise, Victoria’s Secret can maintain growth by appealing to the male market and creating a space where they feel comfortable to purchase for their girlfriends. Moreover, maintaining strong customer relationships is how the company will continue their