Propaganda In Today's Advertising Ann Mcclintock Summary

In the article “Propaganda Techniques in Today’s Advertising,” Ann McClintock argues that advertising has controlled our minds. She explains that people got brain washed because of the advertising on TV, Radio, Magazines, and much more. We let these advertisements keep coming to our home. We absorb their messages and images into our inner minds without any conscious. All these advertisements are using propaganda methods to persuade the people to buy their products or vote for any political man. She explains propaganda as a way to influence people’s opinion and make them believe in the advertisement and accept it. Also, some of the advertisement could be lying or illusions, but it’s whole purpose to make the buyers believe in their

Most of the fast food ads are funny and some of them using sexual influence to make people get excited to buy a meal. For example, Carlos Junior ad which shows a blond girl holding a big sandwich. That sand witch is well organized with big hamburger, tomato, latus, bacon, onion, and cheese. The blond woman is beautiful and wearing sexy clothes with a tiny T-Shirt and tiny short. Also, there is an eagle symbol on her chest. And the last sentence is Eat for Freedom. The techniques that are being used in this advertisement are Glittering Generalities and transfer because they used attractive words to catch people’s attention by using the words ' freedom. And also, they used the eagle which represents a respectful symbol for the American people. All these words and symbols make people want to buy that sand witch without thinking about the consequences. First when they receive the sand witch it’s not well organized as the advertisement showed so it’s a lie. And sometimes the ad says that it has less calories so it’s healthy. Just like in the article of Joan Dunayer’s “Here’s to your health” (722). When she talks about an ad that has two men sitting on the table and drinking saying to your health. That kind of ideas have a wrong delivered message to people for example, drinking is good for your health, but it’s wrong because it has side effects. And that’s also in fast food products; it is not good for our health. Most of the fast food restaurant used preservatives to make the sandwich to make it last for another day. And that’s not healthy because it causes heart diseases and many side effects on the stomach. So these kind of advertisement benefits the producer more than the consumer and nobody fights these false advertisements because people don’t think about the consequence of getting