In March of 2015, the GOP released an ad with the purpose of convincing the public that you shouldn’t vote Hillary Clinton for president. The picture has an overall suspicious tone to it, made clear by the black background and the overarching picture of Hillary looking away. The focal point of the poster are the words, “Hillary Clinton. Stay secretive my friends”, and a drawing of two red computers with locks on them that say “Scandal” on the top. The ad is trying to sway the voters not to vote for Clinton because of how private a person she is, and how we may not know everything we think we do about her. Along with this, the two computers that say Scandal invoke a sense of suspicion in the voters, prompting them to further question her actions and why we trust her enough to put her in office. …show more content…
The “name-calling’ tactic comes into play when the GOP uses the words “scandal” and “secretive”. Both of these words come with strong unappealing and negative overtones. Because the word ‘scandal’ is defined, the majority of the time, as disgraceful, or related to an error in judgement or reputation, the word in the ad suddenly has a new meaning for the voters, associating Hillary with a bad or disgraceful deed or action even without any context. ‘Secrecy’ does the same thing. The term typically implies that someone is doing something privately because it is wrong or dishonest. When the ad applies these words to Hillary Clinton, democrats are less inclined to vote for her because they associate her with these negative