The Ford Pinto met federal safety standards yet it had a design flaw that resulted in serious injuries and deaths. There are two general ways of thinking about the decisions made by Dennis Gioia in handling problems. The first appeals to the utilitarian ideal of maximizing good consequences and minimizing bad consequences. This includes the Cost-Benefit Approach, the Act Utilitarian Approach, and the Rule Utilitarian Approach. The second appeals to the ideal of respect for persons. This includes the Golden Rule Approach, The Self-Defeating Approach, and the Rights Approach. Both approach have their own pros and cons, and not each approach is suitable in solving ethical dilemma in a case. Thus, all available approach needs to be studied to …show more content…
From the Cost-Benefit approach, the course of action that produces the greatest benefit relative to cost is the course of action that should be chosen to be implemented. There are things to be considered, first is to know which course of action will produce the most good in both the short and long term. Second, the utilitarian aim is to make choices that promise to bring about the greatest amount of good. Third, the action chosen is to favour the greater aggregate good at the expense of a vulnerable minority. Ford Motor Company has used this approach to evaluate the benefit of ignoring the design flaw for the greater good of profit to the company. The determination of Ford Motor Company to compete with fuel-efficient Volkswagen and Japanese imports causes the company to restrict design …show more content…
From the Act Utilitarian Approach, it focuses the attention on the consequences of particular actions. In this approach, Ford Motor Company would need to identify that the available options in this situation, which is taking risks with the faulty design or recall the vehicle immediately for modifications to the fuel tank. Then, he would determine the appropriate audience for the options, which were the Pinto drivers. Finally, he has to decide which option bring about the greatest good for the drivers, taking into account harms as well as benefits. Through the Act Utilitarian Approach, the focus shifts to the consequences of Pinto drivers, not just focusing on profit gained by the company. This approach is often helpful in deciding options in situations that call for making moral decisions, which in this case, the safety of Pinto drivers. It is clearer that now the better alternative for Ford Motor Company is to recall the vehicle immediately for modifications to the fuel tank after reports of deaths and injuries are being made. Unfortunately, the company failed to do so which causes the consequences of six more people died in Pinto fires after a rear-end