Leader-Chivée & Cowan, 2008). Accordingly, a European study commissioned by AT&T discovered that about 65 percent of employees believed that the use of social networking sites in the workplace helped them to be more productive (AT&T, 2008).
2.6.2 Facebook and Information Sharing
The means of communication Facebook site can provide users include, but are not limited to email, file sharing, blogging, instant messaging, discussion groups and chatting. These means helps employees access new resources, contacts, and information, as well as maintain and nurture professional networking, as most businesses depend on team and project-related work. Several industries took advantage of this social networking site which include tourism, entertainment, advertising, and other service-related industries by adopting it in the workplace (Isheriff, 2010). Although Brodkin (2008) affirm that not all firms allow employees to use Facebook. Bennett (2010) stated however that with the advent of smart phones, it is even more difficult, if not impossible for companies to block access to social networking sites. In fact, banning the use of Facebook site in workplace according to Bennett, can have detrimental business consequences such as stopping workers from
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Using analytical tools, companies can transform twitter into mines of market research information where businesses recognise trends as information about how customers interact with their competitor’s products and services Wilson (2009). It gives users the opportunity to either retweet, favourite, or reply any initial tweet and the occasional trending topic which will enable an organisation know what the customers are buying at that particular period. It allows for direct communication between an individual and any organisation. Organisation have the chance to purchase ads on twitter which is very different from newspaper ads Kietzmann