Public schools and charter schools seem to widely differentiate from each other. Some people think public schools to be better, and some think charter schools are better. In reality, public schools and charter schools are not that different from each other. Both have a false image plastered across America due to how they present their schools. Looking at public and charter schools, by definition, they are not that different from each other. By definition, “...a charter school is a non-religious public school operating under a contract, or “charter,” that governs its operation. All details of school operation—its name, organization, management and curriculum—are set by the charter, which also outlines how the school will measure student performance. …show more content…
This is no coincidence. Charter schools work diligently to make a name for themselves, and make themselves look good to the public. Charter schools typically “...work to bolster their brands by investing in technology, creating impressive faculty biographies on their websites, posting high-touch photos, and even launching advertising campaigns” (Schneider). They try to perceive themselves as a certain way because they are worried about how the public views them. They are concerned because they educate only those who want to attend and choose to attend the school. Charter schools have to, in a sense, earn their students. Which is a huge contrast to public …show more content…
Public schools are not seen this way because it is necessarily true, but because of what they do, or do not do, to be perceived this way. In contrast to charter schools, public schools do not tend to participate in the posting of high-touch photos, launching advertising campaigns, creating impressive faculty biographies, and/or investing in technology (Schneider). Written in the article “The Biggest Public School Problem Might be the Brand,” Jack Schneider comments, “Why would they? Most have never had a shortage of clients.” Traditional public schools educate “90 percent of young people” (“The Biggest Public School”). Unlike charter schools, traditional public schools are not too concerned with how the public views them simply because they do not have a shortage of clients. “Many do good work, and they should be valued for their contributions. Rather, the point is that public schools do not have the same advantages with regard to perceptions of their quality. And the result, for many public schools, is that people believe them to be worse than they actually are.” (Schneider “The biggest difference”). In comparison to charter schools, traditional public schools are seen as inferior and having low quality education. This is simply because public schools do not have the advantage of campaigning, and this results in public schools receiving a bad rap from the