Publix Competitive Strategy

Publix is a grocery store that I am familiar with in Huntsville. Publix stands out from its competitors like Kroger, Piggy Wiggly, Wal-Mart, and Whole Food Market for many reasons. For starters, Publix has a unique rewards program. For example, the Publix baby club and Publix Paw are free to join and include monthly savings and expert tips on baby and pet items. Publix also has two for one coupon which in contrast most of their competitors do not have available. Being a college student, it is cost efficient to buy one and get one free. In addition, they have kiosks set up to try free samples of products throughout the store. Their competitors such as Wal-Mart and Kroger do not have this feature. Wal-Mart used to have it but got rid of it.

How many of us have gone to Wal-Mart to find only 6 registers open out of at 30? In contrast, Publix has the majority of the registers open which gives customers a speedy checkout service. These characteristics above do not pillar the amount of satisfaction a consumer will receive at Publix over the competition.

The type of consumer products Publix sells is convenience products. I chose convenience products because Publix offers goods and services that consumers can purchase with minimal effort. Convenience products are goods and services consumers purchase regularly. There are subcategories of convenience goods like impulse, staples, and emergency goods. Publix is a well-known grocery store known for impulse, staples, and emergency goods. One product that Publix sells as an impulse good and service would be their deli. An impulse good is products brought on the spur of the moment. Let’s say you were responsible for cooking potato salad for the evening church service. Publix can solve that dilemma. At Publix web page, you can simply prepare a catering order or stop by the store in person to pick up deli food items already packaged and ready to serve. In addition, if Sunday dinner is a big deal at your home, unlike any other well-known grocery store Publix

Business products are types goods and services which make cost-effective purchasing decisions. Installations are major capital investments in the business to business market. For example, items in Publix have to constantly stay restock and fresh for consumers to purchase whenever they chose so. Publix has purchased 18 wheeler trucks to ship, carry, and deliver items to the store. A company truck is a capital investment and a major component of how the business operates. If severe weather occurs or the truck has mechanical issues which cause the company truck to be late in delivering fragile goods to Publix such as milk, bread, meat, and fruit. All of these items have expiration dates that could hurt the company tremendously. Sales could decline and consumer satisfaction is lost. Furthermore, this could cause customers to shop at other grocery stores. Representatives who sell and manufacture 18 wheeler trucks to Publix work closely with them specifically to make sure 18 wheelers trucks are able to deliver on time and provide the highest quality. This reason is why Publix hires licensed CDL drivers with experience to operate this type of equipment considering these 18 wheelers trucks are commercials on wheels which impacts the company reputation. The other business product that Publix used in the store is accessory equipment. Accessory equipment is capital items such as computers, furniture,