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Publix Global Forces Paper

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Global forces. Publix has many partnerships globally they are also recognized around the world. For instance, a London consulting firm whose purpose is to evaluate and value major brands and rank them up to 500 has ranked Publix No. 229. Even more, Publix was the only company that was listed in Florida (Publix News, 2016). Demographics forces. Demographics forces as described by Hill, et. al, (2013) is the “outcomes of changes in the characteristics of a population, such as age, gender, ethnic, origin, race, sexual orientation, and social class” (Hills, et. al, 2013). Publix is always looking to cater to the needs of different ethnic backgrounds. An excellent example of this is Publix Sabor, A store with products for Latin customers. They also take great consideration of the population when it comes to the store location. …show more content…

According to Publix News (2016), Publix is committed to conducting business with the highest standards of integrity and always upholding Publix core values. Thus according to Kevin, Publix is up to date with regulations set in place Food and drug administration. Publix News (2016) states that Publix “vigilantly monitor regulatory agencies, so we're among the first to know when a product recall or food safety warning are issued.” Technological forces. According to Hill, et. al, (2013), Technology is every changing and will continue to change. This new generation is focused on technology and is always looking for innovation and or a better way. As mentioned above Publix has taken steps to keep up with technology everywhere from scanners, online ordering, and social media. When it comes to technical changes, Publix decided to expand their social media presence. In the past, they only communication outlet was through a Facebook page. Publix has upgraded to an Instagram, and a Pinterest page (Publix News,

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