Publix Super Markets, Inc Publix is a grocery store that was founded by George W. Jenkins Jr. he opened the first store in Winter Haven, Florida on September 6, 1930, but the headquarters is located in Lakeland, Florida. Publix as well know because it has been around for the last 85 years and still going strong. The success of Publix in Florida was so great that now there are locations in five states Georgia, North Carolina, South Carolina, Tennessee, and Alabama. Publix company overview we have come a long way since 1930. Throughout our history, our associates and customers have helped Publix grow from a single store into the largest employee-owned grocery chain in the United States. We thank them by remaining deeply dedicated to customer …show more content…
Our objective is to assure competitive success by best matching our product and service offerings with the demands of our customers. At Publix, the marketing process must: ensure that consumer needs/wants drive the design and performance of product offerings determine marketing strategies that will maximize long-term profits, effectively communicate them throughout the organization, assure their successful implementation and create a perception among target customers that Publix best and uniquely satisfies their needs and …show more content…
Publix offers the service of pharmacy; it also carries the products that people use in the daily basic for example, dry goods, soaps and much more. Also, they always have fresh produce from the United State as well around the world that can either be organic or non-organic. They make their bake goods every day and what baked good did not sold the day they give to food banks. A store without a florist I do not know if it will be buying flower is a great resource from the store. Publix offers so much to their clients and they are always willing to help their