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Publix Supermarket Case Study

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Publix Supermarkets: Publix Supermarkets can be considered the pride of every Floridian. A small supermarket chain that originated in Winter Haven, Florida has grown into a slew of choice grocery stores smattered across the American Southeast. How does a small-town market become a household name all over Florida? Quality customer service, virtuous business ethics, and an impressive bakery all amount to an outstanding experience at the Publix Supermarket at South Oaks Square. The Publix-brand is known for their exceptional customer service. Joe Springer comments, “They are very well-known for engaged associates who can help people shop there and have done a very nice job, relative to the industry, of creating a friendly shopping environment,” (qtd. in Kim). Employees of this company are not taught to simply solve the problem, they are taught to assist the customer and make their experience easier and more enjoyable. Springer also adds that if you have a issue, the employees of Publix will go above-and-beyond to ensure that you are satisfied. For example, if you are pregnant, elderly, or simply do not feel like carrying your groceries to your car, an employee will take your bags and load up the car (not to mention that they will do it with a smile on their face). Publix has a wise business model: bring your customers back. Through their …show more content…

The Publix Bakery makes bread fresh every day. Whether you are looking for sandwich bread or artisanal bread, Publix is the place to go. Also, Publix is known for their fresh desserts and cakes. From basic birthday cakes to luxury dark chocolate cakes, Publix covers it all. Finally, Publix sandwiches and subs are simply the best. At Publix, sandwich ingredients are fresh (as opposed to sandwich shops where the sandwich meat and condiments sit out all day). Publix is not just a grocery store, it is almost a full-functioning

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