About Publix Supermarkets, Inc. Publix Supermarkets, Inc., commonly known as Publix is a popular retail store in the United States of America. It is started in 1930 and founded by George. W. Jenkins. Today, it is one of the largest privately-owned retail store throughout the southeast region. It has by far expanded their branches over 1090 store locations in 5 states. The aim of Publix is to serve their customers best in the market. Customer service has always been the priority here. From very beginning, the store effected their customer thinking with the idea that customer service is essential. This makes the company endurance and popular today. More over Publix is successful company because they have discovered the formula to give their customers a high-level satisfactory experience. [Kumar, N. (1996). The power of trust in manufacturer-retailer relationships. Harvard business review, 74(6), 92.] …show more content…
[Official website. www.publix.com Retrieved on April 10, 2011.] • Company’s marketing strategy and market segmentation - Market segmentation is the process by which firms identify the different portions of the market, according to how they respond to different products and features. This is a vital part of markets, because the marketing concept requires companies to both understand and satisfy their customers’ needs better than the competition. The company segments its market on base of demographics, geographic and behavioral. • Exclusive high quality and green products sold by the company • Exceptional customer service offered by the employees at all the