According to Hills, Jones, & Shilling (2014), A SWOT analysis is used to create, affirm, or fine-tune a company’s business model. In this chapter, Publix’s strength, weaknesses, opportunity, and threats will be examined and explored to pinpoint which area of the company needs to be strengthened or improved. Taking into consideration will be the four managerial functions leading, controlling, planning and organizing. Following an explorations or Porters five forces and Macro-Environmental forces as they apply to Publix. Leading: Leadership is a strength that Publix holds since its conception. Leadership is one of the crucial elements and the backbone of this corporation. A leader’s guidance can sway the company to flourish into a profitable …show more content…
al, (2014) total quality management is otherwise known as TQM is defined as “increasing product reliability so that it consistently performs as it was designed to and rarely breaks down.” A way that Publix is sure to accomplish TQM within its walls is according to Kevin Martin (2016), Publix “tests, tests, and tests again “Publix’s” private label is of a very high quality, similar to the competitor. Publix ensures the quality and reliability and it sure that the private label is as good or better than that of the competition.” Publix evaluates many new products annually and informs their customers on about the decisions they make on future products the customer might want to try (Human Resource, 2016).
Publix is always looking for ways to decrease cost. One way they achieve is the way grocery bags are used at check out. They have taken the initiative to reduce the use of paper and plastic grocery bags (Publix News, 2016). They have and continue to provide training for all of the front service clerks to achieve the goal of bag reduction. According to Publix News (2016), “Publix proudly reached more than 4.4 billion paper and plastic bags saved thanks to your following proper bagging techniques and encouraging the use of reusable